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How Effective Website Design Can Help Small Businesses Navigate COVID-19

The coronavirus (COVID-19) pandemic has considerably changed the manner in which businesses – specifically smaller businesses – run in 2020. A number of small businesses around the world were forced to close their doors due to the pandemic.

COVID 19 - How Effective Website Design Can Help Small Businesses Navigate COVID-19

Proceedings of the National Academy of Sciences of the United States of America (PNAS) study discovered that approximately 43% of the 5,800 partnering small businesses needed to shut down momentarily, mostly because of cutbacks in demand as well as worker health issues.

Due to these closures, businesses have been completely pushed to change and adjust their pursuits to the online world.

It is likely one of the numerous causes we’ve observed this kind of visible uptick in online activity ever since the pandemic started.

How COVID-19 Transformed Client Behaviors?

Closed Store Due T o COVID 19 - How Effective Website Design Can Help Small Businesses Navigate COVID-19

Akamai, the content-delivery, cloud, and cybersecurity business which includes a huge portion of the Internet, has noted experiencing a greater than 50% rise in every day traffic compared to the regular day pre-COVID.

Certainly, companies and consumers as well are in the operation of adjusting to the ever-changing electronic marketplace in the aftermath of COVID-19. Consequently, it’s important for small companies to create and curate their online presence as a way of sustaining link with their clients during these hard times.

Among the finest ways to this is simply by showing priority for your business’ website design to make sure your site is getting to your clients while precisely representing your brand name.

Why is effective website design very important for smaller businesses navigating COVID-19?

Work From Home - How Effective Website Design Can Help Small Businesses Navigate COVID-19

Effective website design provides a number of applications for small businesses looking to survive during this pandemic.

First of all, your business’ website is among the only forms of brand representation, particularly with the limitations resulting from COVID-19.

Pre-pandemic, your site might have only been a complement for some other forms of brand representation, like a storefront. However when your storefront has closed, your site is now most likely the main method by which your brand gets to your clients.

Keeping that in mind, you need to ensure your site is as effective as possible on getting to your clients, assisting their user experience, and promoting your brand identity.

In addition, customers’ routines and anticipations have adjusted in the wake of COVID-19; a lot of customers have raised their online shopping activity ever since the outbreak and thus anticipate businesses to support their changing routines.

Building A User-Friendly Website Design

User Friendly Website - How Effective Website Design Can Help Small Businesses Navigate COVID-19

The most effective way for companies to fulfill these changing fast customer needs would be to build a site having a powerful, user-friendly design. Also you can get assistance from the must-have website design tools for this.

Although it’s vital that you stay up-to-date on present website design trends to remain ahead of the curve, there are particular basics which every effective website must have. A few of these consist of user-friendly navigation, visual design, content material, information accessibility, as well as branding

A guaranteed approach to make sure your website design has all these criteria while standing out against its rivals would be to get the help of a website design firm.

Having extensive industry knowledge, skilled web designers are aware of the best practices to use to make sure your business’ website shines while offering exceptional user experience. From choosing the best font to making custom designs, these specialists work collaboratively along with you to take your vision into reality.


Certainly, the COVID-19 pandemic has actually been an unparalleled challenge for smaller businesses globally.

In case you’re a small business operator, you’re gonna experience the results of such challenges. Among the most powerful methods to minimize the pandemic’s consequences in your business and find the way to these hard times effectively is by making sure your company’s website design is really as powerful as possible.

By having an effective website and getting the help of a website design company, you’ll get to connect with your clients and be sure your small business’s survival.

How to Choose the Most Link-Worthy Data Source for Your Content

No matter what philosophy you are using or vertical you’re making content for, it’s important to realize that as content makers, you’ve got a moral and good obligation to make with the audience in mind.

Publicly available data

For almost any niche out there, you could guess there’s a publicly available data set intended for use. The open doors really are endless when it comes to using publicly available data being a method for your content.

Although free data sets could be a fortune chest of data for your content, keep in mind that they’re not often the most simple to work with. They really need a lot of investigation to know the huge measure of data on them, and to have the bits of knowledge absorbable for your masses.


Unlike scouring the internet for free data, using a survey as a methodology can be more costly. That being said, there is one major advantage to using a survey to shape your content: you can find out anything you want. While publicly available data will tell a story, it’s not always the story you want to tell, and that’s where surveys come in.

With regards to surveys, anybody could create one without having to pay focus on research method best practices. With “fake news” in the mind of everybody in 2020, developing trust with journalists and editors is extremely important. As content creators, we’ve got an obligation to make sure that content isn’t just only attention-grabbing and engaging, however also accurate and informative.

Germ swab

From our own knowledge, germ swab content campaigns are definitely the most enjoyable, and frequently, the most upsetting. Negative emotions such as disgust are usually evoked whenever examining the results of germ swab campaigns.

Publishers all over the world seemed to think that the content was astonishing. This campaign performed above the standard for the typical content campaign getting 38 dofollows and 195 total press release – and it was just before the COVID-19 pandemic.

Participatory techniques

Participatory techniques are campaigns which need active participation for the methodology. Such campaigns include a particular level of risk associated with them. They need a lot of forthright effort and organizing with no assurance of any arrival – and that’s scary for clients and for the people who devote huge effort to pull them off.

However, such ideas jointly performed directly on par along with other campaign types, and a lot better compared to survey methodologies for both the amount of dofollow links and press mentions. To be able to experience great benefits, it appears you have to be prepared to take on a huge risk.

Social media

Social media being a data source is extremely a simple decision, directly there with survey methodologies and publicly available data sets. In contrast to participatory techniques campaigns, you don’t have to get away from your PC in order to develop a campaign dependent on social media data. An important feature about using social media being a source for content is that it is often used on all verticals.

The best lesson you could learn from creating content based on social media data is that the methodology is usually subjective, so you should keep the task lighthearted in nature to be able to get the major coverage.

Customer data

Customer data is generally the most underrated data source for content marketers. You could be perched in a lot of major industry bits of knowledge and never realize it. You might think about internal data as simply being ideal for enhancing your internal procedures at work, but it could also be vital outside of your organization.

As opposed to publicly available data, internal data is never before seen and 100% one of a kind. Journalists gobble this up simply because it suggests that you are providing totally elusive resources. An additional advantage of utilizing internal data to craft your content is that it functions comparable to surveys. In contrast to surveys, though, it’s totally free.

7 Link Building Lies You Must Ignore If You Want To Get More Organic Traffic

Link building as an SEO strategy isn’t anything new. It has evolved over time and has been intertwined with mobile marketing and growth marketing in this day and age. Most site owners know a few things about building back link campaigns, but to be frank, there is still a lot of confusion out there. Here are 7 link building lies that you should ignore.

There is no truth to the if you build it they will come mindset. Established websites are able to get away with this mentality, but you’re building from the ground up. That doesn’t mean you flush your link building dreams down the toilet. It means you need to know more about the recipe of a successful campaign.

In fact, you need to build important links, without taking shortcuts. Guest posting is not dead. That is a myth that you will see some Internet marketers proclaim to the public, perhaps trying to get people to pay more attention to the PPC advertising campaigns. The truth of the matter is that organic traffic and SEO is far from dead, so those link building campaigns matter.

But wait, links aren’t needed for you to rank better with the search engines, right? Wrong. If you don’t approach back linking correctly, however, you’re not going to rank well. In fact, the wrong strategies can hinder your efforts. The right back links, however, can help you increase your presence in the organic search results, getting you more visitors over time.

High domain authority is great when it comes to networking for back links, but you don’t just need to reach out to the top sites. You need to dig deeper than that. This doesn’t mean you reach out to just any site. But you do want to network with the right target sites in relation to your online business. You see, it’s all about relevancy.

Your site likely has quite a few pages, right? It matters where people land. You don’t just want them landing on the home page. You want people to land on your money pages. That means you need to build back links for those pages. It’s very important that you take this into consideration. Building back links for your home page only is a myth that beginners often believe, thinking that they just need to get people to their site.

People also think that the page they link back to needs to be all about social sharing. If you overcrowd your content and promote social sharing above taking immediate action, you’re not necessarily going to grab the attention of your potential customers. You want them to take action alright, and that means you want them to make a purchase.

We all know email marketing is important for sure. But don’t believe the myth about sending out a ton of emails to your list, imagining that you will get all kinds of links that way. You don’t want to spam anyone. And remember, the quality of your links is very important. You may think to cast a wide net and let the chips fall where they may, but this lazy link back approach doesn’t work as well as you might think.

One more myth that needs to be dispelled is that link building only comes with algorithmic benefits. That’s just simply not true. There are so many benefits to a solid link building campaign. You’re going to have to dig deep and find what works for your site. But now you know more about what myths to avoid and how to approach building a solid back linking campaign. It does take time, but you will get there.

Eight Amazing Sources Of Web Design Inspiration

Do you feel like you’re stuck in a web design rut? If you’re able to find fresh sources of inspiration, you’ll be able to snap out of your slump and create even better designs. If you’re seeking new and exciting sources of inspiration, these are a few of the places you’ll want to look at.

1. Look At Your Favorite Sites

Take a closer look at some of your favorite sites. Don’t just use the sites the way you normally do. Instead, try to identify the elements that make the site stand out to you.

Your favorite sites resonate with you for a reason. Try to spot what makes these sites special. You may be able to incorporate some of these elements when you design your own sites.

2. Check Out Web Designer Portfolios

Designers often showcase the best work that they’ve done in their portfolios, which is why they can be a fantastic source of inspiration. While you won’t want to copy the work of other designers, you can get plenty of ideas from them. Combine the best elements of various designers to create something that’s uniquely your own.

3. Use Color Wheels

While white is the primary color on most sites including a few other pops of color on a website can really help it to stand out. If you’re trying to choose the best colors for a site that you’re designing, look at a color wheel. This can give you a better idea of which colors compliment each other.

4. Check Out Book Covers

You don’t have to focus all of your attention on websites when you’re looking for web design inspiration. Try to look at book covers as well. Book covers are specifically designed to command attention. Browsing best-selling book covers can give you new and exciting ideas about how to create an eye-catching website.

5. Browse Old Site Designs

You should try to keep up with the current trend designs, but you shouldn’t be afraid to take a look at the past. Combining older design philosophies with more modern elements can help you to build a really impressive site that’s perfect for people today. You can easily see what sites looked like in the past with resources like the Wayback Archive.

6. Stay Ahead Of The Curve

While you should absolutely pay attention to trends when designing new sites, this shouldn’t be a major source of inspiration for you. If you’re able to predict what trends will be in the future, you’ll be able to develop a design that won’t have to be altered for a long time.

7. Download The Latest Apps

A growing number of people are exclusively browsing the internet through their mobile devices. Obviously, this means that any site you build should have a responsive design. However, you should also look at the experience that people are getting from their favorite apps. If you’re able to include elements from apps in your own site’s design, you’ll be able to design

8. Experiment

You can be your own source of inspiration. If you experiment with different design elements, you’ll get a better idea of what does and doesn’t work for you. Even when you’re not working on a specific design project, you should try to experiment and create sites that are unlike anything you’ve ever built before.

You can get web design inspiration anywhere you look. You shouldn’t limit yourself when you’re designing new websites. If you’re hoping to find fresh ideas that will help you to create sites that you’re proud of, these ideas can give you the creative spark that you’ve been searching for.

Some Of The 8 Essential UI Design Tips

Having a properly designed website is essential in order to provide a good end-user experience. One of the keys to providing a well-optimized web design comes with the user interface. Having a good interface design is very important because it focuses on the entire experience as a cohesive unit rather than just the interface itself. Below, we will be going over some of the top and essential UI design tips that you will want to implement into your design process.

Essential UI Design Tips:

Figure Out How People Will Use Your Interface.

For one, you want to fully understand not only how people will use your interface, but also how you want them to use it. Prior to designing it, you want to understand the different ways in which people will use it. That way, you will be able to come up with a better design that matches their use-case. For instance, with the increasing prevalence of touch-based input devices, it is essential to factor that into the equation when you are looking to come up with your UI design. If more people are going to be interacting with your UI through touch, it needs to be an integral component of the design creation process. That way, you can ensure that you will be able to optimize your website for touch navigation.

Understanding Your Audience.

You also need to fully understand the audience that you are trying to reach and engage with. This means that you should know everything about your audience ranging from their interests, what they want and need, and their respective demographics. Knowing your audience will help you fully engage with them and allow you to create a design that works well for their use-case.

Focus On Getting Feedback.

One of the key things that you should be actively doing throughout the design creation aspect would have to be getting feedback from your audience. You want to be certain that you are getting feedback through the various stages of the design process because it will allow you to get the best results out of your efforts. By getting the appropriate feedback directly from your audience, you can make subtle or major tweaks here and there to optimize the entire experience.

Know The Standard Elements Of The Operating System.

When designing anything like an App or a website’s UI, you want to be sure that you fully understand the elements of the operating system to ensure that you are integrating a seamless design that won’t detract from it. While you might think that you need to come up with a brand new UI that is futuristic, a standard UI isn’t a bad thing. While it might be nice to have something that completely stands out, it shouldn’t go against the standard elements of the basic UI design. Otherwise, you could find that you are going against the operating systems standard design patterns which can annoy users and provide an unsatisfactory end-user experience.

Keep It Simple.

Your interface should be simple and easy to learn. You want it to achieve a purpose and have people want to engage with it.

Follow Analytics.

Using analytics along with a good feedback system will help you figure out where your design could use improving and where you might have nailed it.

Get Inspiration.

Don’t be afraid to look at the competition and other websites and apps for inspiration for your own designs.

Understand Mistakes Will Be Made.

It is important to understand going into the process that mistakes will be made. Therefore, you will want to look to attempt to anticipate them prior to making them.

Overall, there are plenty of different things that you will want to know going into your UI design phase. By following some of the tips above, you should be able to come up with something that works very well.

What Is the Relationship Between SEO and Webflow

In today’s generation, having a website is not enough to make people aware of your company’s presence on the internet. You need that extra boost, that X-factor that separates your website from your competitors. Building a website is not a Herculean task these days. Thanks to website developing tools like Webflow, almost anyone can build a website and go online. However, what will you do to get a response from people? That’s where the competition becomes fierce. The war is primarily about better content of the site. So, what should you do differently?

Optimizing the website

Why did you build the website in the first place? To reach your target customers, right? So, why not optimize the website to help reach the customers as soon as they search for related products in a search engine? That’s where SEO comes in. Optimizing the website doesn’t necessarily mean tweaking the algorithms. Instead, SEO optimizes the website for the respective target audience using search engines.

The entire game of SEO and Webflow revolves around the most relevant and helpful content. Although it may sound easy to develop content for the audience, there are lots of things that SEO experts have to keep in mind. Developing unique content is the secret weapon to make your SEO strategy successful. That said, you can also tweak a few things in Webflow to make sure that the website becomes more visible on the search engines. It will increase the helpfulness, shareability, and clarity of the content of the website to boost its optimization.

Here are a few ways how you can ensure better visibility of your website:

Design responsively

One reason why web designers love Webflow is it provides responsive designs. You cannot imagine how crucial this feature is when it comes to SEO of a site. When you use Webflow, it helps your website’s SEO with two things: makes it mobile-friendly by providing tag in search. Secondly, it offers a better user experience to everyone by keeping the functions simple for the entire site. So, you don’t have to redesign the website for a mobile version. Webflow will do it as you design the site for the first time.

Writing SERP-in content and keyword research

SERP-in content allows you to provide more keyword variations in search engines to provide a bigger and better search. Keywords rule when it comes to SEO and websites. Unless you develop content that matches what people are searching in the search engine, your website will fail to rank higher. That is why SERP-in content becomes so crucial. For example, you want to search for responsive web design. The moment you type “responsive web design,” you get additional suggestive keywords like responsive web design tutorial, responsive web design templates, and so on.

That means the websites providing these details offer not only information about responsive web design but also the other keywords mentioned above. You can follow the same rule while writing about your company’s products and services. This will create more response from the target audience.

Keep important pages on top

It is almost like organizing essential files in an office. You keep the most important ones on top followed by the ones you need once in a while. Consider your website like a bunch of files. Keep the essential pages lined on top so that viewers can see them as soon as they enter your site. For example, if you visit the website of Webflow, you will see the CMS page first, followed by the Designer page, and then the Pricing page.

There can be hundreds of SEO strategies to improve website visibility and ranking, but you should ensure that the web design is up to the marking, especially when you use Webflow.

The Web Design Process In 7 Simple Steps For Beginners

You do not have to be a professional designer to launch a website. There is a much easier way that does not involve all that coding and knowledge. So, consider this as a web design process in 7 simple steps aimed at non-professional designers. If you lack the knowledge to create a website from scratch, this is definitely the guide to read. And without wasting any more time, this is how you approach the basic design process.

1. Consider The Niche Of Your Site

The best place to start is to think about the niche of your site. This is important because it provides you with a framework on how to go forward. For example, your niche will help you decide whether you should lean towards a casual or professional design. Also, research your audience and see what they like about the websites they visit. This information can help a great deal to launch the best site.

2. Research The Best Platform

There are so many platforms you can use to launch the site. The most popular has to be WordPress, mainly because it has a good reputation and it is very user-friendly. You do not require any special knowledge in order to use this platform to your advantage. Of course, there is a big difference between a basic and a professional site. But even a basic site can go a very long way.

3. Choose Your Domain And Platform

The domain name you choose is almost as critical as the design. Take some time to brainstorm names that pop. Or at the very least, go with a domain name users will easily remember. But do not just pick any domain name just because you are in a hurry.

4. Research Free And Premium Themes

Once you are settled on a platform, like WordPress, it is time to choose a theme. WordPress is going to offer a wide variety of free themes you can install, and you can choose between premium options if you are willing to pay. Either way, there will not be a lack of options. Just remember the niche of your website and the users you are trying to attract. The theme you ultimately choose has to appeal to your audience.

5. Consider Paying A Professional Designer

Alternatively, you can hire a professional website designer. And as you can imagine, there are many benefits to working with an expert designer. For example, they can design a custom site according to your specific needs. This is not possible when you install a pre-existing theme. Also, a site designed from scratch is more unique, which helps if you are building a brand.

6. Install The Theme

After deciding whether to go with a free/premium site or to get one designed from scratch, you have to install the theme. If you are using WordPress, the installation should require one or two clicks. But take note if the site is responsive before you install it. You want the theme or design to accommodate all devices that try to access the site.

7. Make The Necessary Tweaks

Finally, go through the site and assess whether any tweaks are necessary. If you are using a free theme, chances are you will have to do some tweaking. But if you are using a professional, they will do the customization for you. Once the tweaks are done, you can consider your website ready for launch.

Just don’t forget to add content and media in order to flesh out the site. Otherwise, users are going to get bored very quickly and leave even quicker than they arrived.