Category: Getting More Organic Traffic

No matter what philosophy you are using or vertical you’re making content for, it’s important to realize that as content makers, you’ve got a moral and good obligation to make with the audience in mind.

Publicly available data

For almost any niche out there, you could guess there’s a publicly available data set intended for use. The open doors really are endless when it comes to using publicly available data being a method for your content.

Although free data sets could be a fortune chest of data for your content, keep in mind that they’re not often the most simple to work with. They really need a lot of investigation to know the huge measure of data on them, and to have the bits of knowledge absorbable for your masses.

Survey

Unlike scouring the internet for free data, using a survey as a methodology can be more costly. That being said, there is one major advantage to using a survey to shape your content: you can find out anything you want. While publicly available data will tell a story, it’s not always the story you want to tell, and that’s where surveys come in.

With regards to surveys, anybody could create one without having to pay focus on research method best practices. With “fake news” in the mind of everybody in 2020, developing trust with journalists and editors is extremely important. As content creators, we’ve got an obligation to make sure that content isn’t just only attention-grabbing and engaging, however also accurate and informative.

Germ swab

From our own knowledge, germ swab content campaigns are definitely the most enjoyable, and frequently, the most upsetting. Negative emotions such as disgust are usually evoked whenever examining the results of germ swab campaigns.

Publishers all over the world seemed to think that the content was astonishing. This campaign performed above the standard for the typical content campaign getting 38 dofollows and 195 total press release – and it was just before the COVID-19 pandemic.

Participatory techniques

Participatory techniques are campaigns which need active participation for the methodology. Such campaigns include a particular level of risk associated with them. They need a lot of forthright effort and organizing with no assurance of any arrival – and that’s scary for clients and for the people who devote huge effort to pull them off.

However, such ideas jointly performed directly on par along with other campaign types, and a lot better compared to survey methodologies for both the amount of dofollow links and press mentions. To be able to experience great benefits, it appears you have to be prepared to take on a huge risk.

Social media

Social media being a data source is extremely a simple decision, directly there with survey methodologies and publicly available data sets. In contrast to participatory techniques campaigns, you don’t have to get away from your PC in order to develop a campaign dependent on social media data. An important feature about using social media being a source for content is that it is often used on all verticals.

The best lesson you could learn from creating content based on social media data is that the methodology is usually subjective, so you should keep the task lighthearted in nature to be able to get the major coverage.

Customer data

Customer data is generally the most underrated data source for content marketers. You could be perched in a lot of major industry bits of knowledge and never realize it. You might think about internal data as simply being ideal for enhancing your internal procedures at work, but it could also be vital outside of your organization.

As opposed to publicly available data, internal data is never before seen and 100% one of a kind. Journalists gobble this up simply because it suggests that you are providing totally elusive resources. An additional advantage of utilizing internal data to craft your content is that it functions comparable to surveys. In contrast to surveys, though, it’s totally free.

Link building as an SEO strategy isn’t anything new. It has evolved over time and has been intertwined with mobile marketing and growth marketing in this day and age. Most site owners know a few things about building back link campaigns, but to be frank, there is still a lot of confusion out there. Here are 7 link building lies that you should ignore.

There is no truth to the if you build it they will come mindset. Established websites are able to get away with this mentality, but you’re building from the ground up. That doesn’t mean you flush your link building dreams down the toilet. It means you need to know more about the recipe of a successful campaign.

In fact, you need to build important links, without taking shortcuts. Guest posting is not dead. That is a myth that you will see some Internet marketers proclaim to the public, perhaps trying to get people to pay more attention to the PPC advertising campaigns. The truth of the matter is that organic traffic and SEO is far from dead, so those link building campaigns matter.

But wait, links aren’t needed for you to rank better with the search engines, right? Wrong. If you don’t approach back linking correctly, however, you’re not going to rank well. In fact, the wrong strategies can hinder your efforts. The right back links, however, can help you increase your presence in the organic search results, getting you more visitors over time.

High domain authority is great when it comes to networking for back links, but you don’t just need to reach out to the top sites. You need to dig deeper than that. This doesn’t mean you reach out to just any site. But you do want to network with the right target sites in relation to your online business. You see, it’s all about relevancy.

Your site likely has quite a few pages, right? It matters where people land. You don’t just want them landing on the home page. You want people to land on your money pages. That means you need to build back links for those pages. It’s very important that you take this into consideration. Building back links for your home page only is a myth that beginners often believe, thinking that they just need to get people to their site.

People also think that the page they link back to needs to be all about social sharing. If you overcrowd your content and promote social sharing above taking immediate action, you’re not necessarily going to grab the attention of your potential customers. You want them to take action alright, and that means you want them to make a purchase.

We all know email marketing is important for sure. But don’t believe the myth about sending out a ton of emails to your list, imagining that you will get all kinds of links that way. You don’t want to spam anyone. And remember, the quality of your links is very important. You may think to cast a wide net and let the chips fall where they may, but this lazy link back approach doesn’t work as well as you might think.

One more myth that needs to be dispelled is that link building only comes with algorithmic benefits. That’s just simply not true. There are so many benefits to a solid link building campaign. You’re going to have to dig deep and find what works for your site. But now you know more about what myths to avoid and how to approach building a solid back linking campaign. It does take time, but you will get there.