Category: Getting More Organic Traffic

Link building as an SEO strategy isn’t anything new. It has evolved over time and has been intertwined with mobile marketing and growth marketing in this day and age. Most site owners know a few things about building back link campaigns, but to be frank, there is still a lot of confusion out there. Here are 7 link building lies that you should ignore.

There is no truth to the if you build it they will come mindset. Established websites are able to get away with this mentality, but you’re building from the ground up. That doesn’t mean you flush your link building dreams down the toilet. It means you need to know more about the recipe of a successful campaign.

In fact, you need to build important links, without taking shortcuts. Guest posting is not dead. That is a myth that you will see some Internet marketers proclaim to the public, perhaps trying to get people to pay more attention to the PPC advertising campaigns. The truth of the matter is that organic traffic and SEO is far from dead, so those link building campaigns matter.

But wait, links aren’t needed for you to rank better with the search engines, right? Wrong. If you don’t approach back linking correctly, however, you’re not going to rank well. In fact, the wrong strategies can hinder your efforts. The right back links, however, can help you increase your presence in the organic search results, getting you more visitors over time.

High domain authority is great when it comes to networking for back links, but you don’t just need to reach out to the top sites. You need to dig deeper than that. This doesn’t mean you reach out to just any site. But you do want to network with the right target sites in relation to your online business. You see, it’s all about relevancy.

Your site likely has quite a few pages, right? It matters where people land. You don’t just want them landing on the home page. You want people to land on your money pages. That means you need to build back links for those pages. It’s very important that you take this into consideration. Building back links for your home page only is a myth that beginners often believe, thinking that they just need to get people to their site.

People also think that the page they link back to needs to be all about social sharing. If you overcrowd your content and promote social sharing above taking immediate action, you’re not necessarily going to grab the attention of your potential customers. You want them to take action alright, and that means you want them to make a purchase.

We all know email marketing is important for sure. But don’t believe the myth about sending out a ton of emails to your list, imagining that you will get all kinds of links that way. You don’t want to spam anyone. And remember, the quality of your links is very important. You may think to cast a wide net and let the chips fall where they may, but this lazy link back approach doesn’t work as well as you might think.

One more myth that needs to be dispelled is that link building only comes with algorithmic benefits. That’s just simply not true. There are so many benefits to a solid link building campaign. You’re going to have to dig deep and find what works for your site. But now you know more about what myths to avoid and how to approach building a solid back linking campaign. It does take time, but you will get there.