In today’s generation, having a website is not enough to make people aware of your company’s presence on the internet. You need that extra boost, that X-factor that separates your website from your competitors. Building a website is not a Herculean task these days. Thanks to website developing tools like Webflow, almost anyone can build a website and go online. However, what will you do to get a response from people? That’s where the competition becomes fierce. The war is primarily about better content of the site. So, what should you do differently?
Optimizing the website
Why did you build the website in the first place? To reach your target customers, right? So, why not optimize the website to help reach the customers as soon as they search for related products in a search engine? That’s where SEO comes in. Optimizing the website doesn’t necessarily mean tweaking the algorithms. Instead, SEO optimizes the website for the respective target audience using search engines.
The entire game of SEO and Webflow revolves around the most relevant and helpful content. Although it may sound easy to develop content for the audience, there are lots of things that SEO experts have to keep in mind. Developing unique content is the secret weapon to make your SEO strategy successful. That said, you can also tweak a few things in Webflow to make sure that the website becomes more visible on the search engines. It will increase the helpfulness, shareability, and clarity of the content of the website to boost its optimization.
Here are a few ways how you can ensure better visibility of your website:
Design responsively
One reason why web designers love Webflow is it provides responsive designs. You cannot imagine how crucial this feature is when it comes to SEO of a site. When you use Webflow, it helps your website’s SEO with two things: makes it mobile-friendly by providing tag in search. Secondly, it offers a better user experience to everyone by keeping the functions simple for the entire site. So, you don’t have to redesign the website for a mobile version. Webflow will do it as you design the site for the first time.
Writing SERP-in content and keyword research
SERP-in content allows you to provide more keyword variations in search engines to provide a bigger and better search. Keywords rule when it comes to SEO and websites. Unless you develop content that matches what people are searching in the search engine, your website will fail to rank higher. That is why SERP-in content becomes so crucial. For example, you want to search for responsive web design. The moment you type “responsive web design,” you get additional suggestive keywords like responsive web design tutorial, responsive web design templates, and so on.
That means the websites providing these details offer not only information about responsive web design but also the other keywords mentioned above. You can follow the same rule while writing about your company’s products and services. This will create more response from the target audience.
Keep important pages on top
It is almost like organizing essential files in an office. You keep the most important ones on top followed by the ones you need once in a while. Consider your website like a bunch of files. Keep the essential pages lined on top so that viewers can see them as soon as they enter your site. For example, if you visit the website of Webflow, you will see the CMS page first, followed by the Designer page, and then the Pricing page.
There can be hundreds of SEO strategies to improve website visibility and ranking, but you should ensure that the web design is up to the marking, especially when you use Webflow.